Quick Answer
David Lloyd Lichfield sits in the Tier 3 of the 2026 UK pricing structure. David Lloyd Lichfield serves south Staffordshire members who want a premium club option within reach of Lichfield, Burntwood, Sutton Coldfield, and the A38 corridor.
On a Standard 12 month contract, expect roughly £92 a month on Club (off peak), £112 on Plus, and £138 on Platinum, with joining fees of about £50 to £100.
The Flexible 3 month rolling contract adds about 25 percent, lifting Platinum to around £173 a month. Couple, junior, and infant add ons sit on top of the lead adult price.
David Lloyd Lichfield at a glance
David Lloyd Lichfield serves south Staffordshire members who want a premium club option within reach of Lichfield, Burntwood, Sutton Coldfield, and the A38 corridor.
For pricing context, the 2026 nationwide guide places Tier 3 individual adults inside the Tier 3 band, and Lichfield sits in that range. The exact number you pay is set by the package you choose and any active promotion.
2026 monthly prices by package
| Package | Standard 12 month | Flexible 3 month | Typical joining fee |
|---|---|---|---|
| Platinum (full access, spa, racquets) | £138 / mo | £173 / mo | £50 to £100 |
| Plus (unrestricted gym and pool, towels) | £112 / mo | £140 / mo | £35 to £70 |
| Club (off peak only) | £92 / mo | £115 / mo | £20 to £40 |
Off peak hours on the Club package are roughly 11am to 4pm on weekdays and after 2pm on weekends. The Flexible contract adds useful safety on a relocation, but the 25 percent premium adds up over a year.
What you get inside the club
Tier 3 kit at this club covers the headline lifestyle stack you would expect.
- Pools. Indoor pool for lanes and lessons, plus outdoor swimming where available during the year.
- Spa Retreat (Platinum only). A calmer spa layer with sauna, steam, and hydro based recovery spaces.
- Gym floor. Modern cardio and strength kit, functional training areas, and enough room for peak hour sessions.
- Racquets. Tennis and badminton are core differentiators from standard gyms.
- Classes. Group cycling, mind and body classes, Aqua, and mixed conditioning across the week.
- Family support. Clubroom, crèche, DL Kids, and swim school structure the club around family use.
Standard vs Flexible: which contract makes sense?
The 25 percent Flexible premium is essentially insurance against an early exit. If you are settled and planning to train at least twice a week, the Standard 12 month is the clear winner. If a relocation or job move sits inside the next six months, Flexible buys peace of mind for the cost of about £420 extra a year on Platinum.
How this club compares to other David Lloyd tiers
For context, here is how Platinum pricing tends to lay out across the 2026 tri tier estate.
| Tier | Example clubs | Platinum monthly |
|---|---|---|
| Super | Finchley, Beckenham, Northwood | £220 to £250 |
| Tier 1 | Fulham, Acton, Bushey, Notting Hill | £170 to £195 |
| Tier 2 | Cheadle, Solihull, Reading, Southampton | £140 to £170 |
| Tier 3 | Cheshire Oaks, Colchester, Worthing, Southend, Derby | £125 to £150 |
| Tier 4 | Lincoln, Hamilton, Manchester North | £115 to £135 |
| Tier 7 | Swansea, Stevenage | £85 to £110 |
Negotiation tips for joining
- Time the visit. January, September, and end of month sales pushes are when joining fee waivers are easiest to secure.
- Ask for the waiver directly. Sales reps can usually drop the joining fee on a same day sign up for a 12 month Standard contract.
- Bundle the family. Adding a partner and a junior at the same time often unlocks a free month or waived junior joining fee.
- Use a tour or guest pass. Most clubs offer a guest pass or trial visit. Train during your usual window before committing to Platinum.
Freezing, cancelling, and the 2026 notice rules
- Initial term. 12 months on Standard, 3 months on Flexible.
- Notice after the initial term. 3 months written notice on Standard, 1 month on Flexible.
- Freezes. Up to 3 months a year for medical reasons or extended travel, usually £10 to £15 a month while paused.
- Refunds. No pro rata refund mid month, so time cancellation to land on the last day of a billing cycle.
Who this club is best for
| If you are | Best package | Why |
|---|---|---|
| The family member | Platinum plus juniors | The family facilities make the higher price easier to justify |
| The racquets user | Platinum | Best value if you will actually book courts and use the spa |
| The unrestricted gym and swim user | Plus | Strong balance without paying full Platinum pricing |
| The midday regular | Club | Works only if off peak hours match your real routine |
FAQ
Who is David Lloyd Lichfield best for?
Families, racquets users, and members who want a wider club feel rather than a basic gym contract.
Is Platinum worth it in Lichfield?
Only if you will use the Spa Retreat and racquets consistently. Otherwise Plus is usually the smarter value play.
Can I freeze membership?
Yes, freezes are usually allowed for medical reasons or extended travel, with a monthly holding charge.
Does Lichfield compete with budget gyms on price?
No, not directly. It competes on the full club experience, not on headline monthly cost.
Related reading
- How much does David Lloyd membership cost in the UK in 2026?
- What is the David Lloyd club tier list and how do membership levels work?
- How much is a David Lloyd day pass in 2026?
Final verdict
For 2026, David Lloyd Lichfield looks like a classic mid tier premium club. It makes most sense for members who treat it as gym, swim, spa, and family base in one place.
If you are price first, local alternatives win. If you want a more complete lifestyle club in Staffordshire, it deserves a serious look.
Prices and opening hours are accurate for mid 2026 but remain subject to change. Always confirm the current rate, joining fee, and any active promotion directly with the club before signing.
