Quick Answer
Former TVB actor Steven Ma was appointed Vice Chairman, Executive Director and Co Chief Executive Officer of Hin Sang Group (International) Holding Co. Ltd, effective May 20, 2026. The announcement landed on May 18, just one week after Ma resigned as CEO of Metro Radio for "personal reasons".
The three year service agreement entitles Ma to an annual salary of HK$2.52 million (around S$409,000 or RM1.28 million), excluding any performance bonuses. Hin Sang is a Hong Kong listed group focused on children's healthcare products, traditional Chinese medicine and related medical projects.
Ma's appointment combines his executive track record (COO then CEO at Metro Broadcast, an Executive MBA from Peking University in 2020) with his personal study of basic Chinese medicine at Hong Kong Baptist University.
The Hin Sang Group Appointment
Hin Sang Group develops, markets and distributes children's healthcare products, traditional Chinese medicine and medical projects. It is publicly listed in Hong Kong, which is why the terms of Ma's contract are on the public record.
The three year service agreement pays HK$2.52 million annually, excluding any performance bonuses. The role combines Vice Chairman, Executive Director and Co-CEO duties, which positions Ma at the centre of strategy and operations rather than as a figurehead.
The timing is notable. Ma's resignation from Metro Broadcast was announced on May 11 with the standard "personal reasons" line. Within seven days, the next role was public. That speed strongly suggests the move was negotiated well before the Metro exit became official.
The Rapid Corporate Ascent
Ma joined Metro Broadcast as Chief Operating Officer in late 2023. By June 2025, he was Chief Executive Officer. By May 2026, he had moved on. That trajectory is unusual but not accidental.
After leaving TVB in 2012 (with project based appearances until 2018), Ma built a portfolio across publishing, education and catering ventures. He completed an Executive MBA at Peking University in 2020, the same year he began studying basic Chinese medicine at Hong Kong Baptist University. The Hin Sang role is the first one where both academic interests collide in the same job description.
The Entertainment Legacy
Before the boardrooms, Ma was one of the most consistently popular TVB performers of his generation. His career started in 1993 with a singing contest win and a record deal, then pivoted to acting roles that became cultural touchstones across Asia.
| Year | Title | Significance |
|---|---|---|
| 1998 | The Duke of Mount Deer | Major TVB historical drama, lead supporting role. |
| 2000 | Return of the Cuckoo | One of TVB's most rewatched contemporary dramas. |
| 2002 | Where The Legend Begins | Historical lead role. |
| 2006 | Safe Guards | Modern action lead. |
Across more than 30 years in entertainment, Ma holds the record for the most "Favourite Character" wins at the TVB Anniversary Awards. That is a sustained popularity metric, not a one off hit.
Why the Hin Sang Fit Makes Sense
Corporate appointments of former entertainers can read as gimmicks. This one does not, for three concrete reasons.
- Operational track record. Ma ran day to day operations at Metro Broadcast as COO before stepping up to CEO. That is a real management background, not an honorary one.
- Formal business education. An Executive MBA from Peking University signals serious commitment to the corporate side, not a celebrity sideline.
- Domain knowledge. Studying Chinese medicine at Hong Kong Baptist University, even at a basic level, gives Ma authentic literacy in the product categories Hin Sang sells. That is genuinely rare in C suite hires.
Combine the three and the appointment looks less like a publicity hire and more like a strategic choice. Hin Sang gets an executive who understands traditional Chinese medicine, has run a listed company before, and brings a public profile that can amplify brand visibility.
What the Market Will Watch For
Public market investors will care about three things in the first 12 months of Ma's tenure.
- Revenue growth. Children's healthcare and TCM are competitive categories. New product launches and distribution expansion will be the easiest read.
- Margin discipline. A high profile executive hire only pays off if it shows up in operating margins, not just press releases.
- Cross border strategy. Hong Kong listed TCM brands have major opportunities in mainland China and Southeast Asia. Ma's profile travels well into both markets.
The Bigger Career Arc
Ma grew up in a Sham Shui Po public housing estate, became one of Hong Kong's most awarded TVB actors, founded multiple businesses across publishing, education and catering, earned an Executive MBA, studied Chinese medicine, ran a listed broadcaster, and at 54 is now Co-CEO of a listed healthcare group.
That arc is not a series of pivots. It is a slow accumulation of skills, with each chapter loading into the next. The Hin Sang role is the first job where all of it (the public profile, the management chops, the formal business training, the domain knowledge) lines up at the same time.
The Takeaway
Steven Ma's move from Metro Broadcast to Hin Sang Group is a textbook case of a second act career arc that was decades in the making. The HK$2.52 million salary reflects what Hin Sang thinks the combined package of profile, management experience and TCM literacy is worth. Whether the share price agrees will be the real measure over the next three years.
